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Philip Schiller, senior vice president of worldwide marketing at Apple Inc., introduces a new iPhone 5C during a product announcement in Cupertino, California, U.S., on Tuesday, Sept. 10, 2013. Apple Inc. announced two new iPhones including one with lower prices and more color options, in a strategy shift by Chief Executive Officer Tim Cook to reach a broader range of customers around the world. Photographer: David Paul Morris/Bloomberg via Getty Images
