マクドナルドのフランチャイズ化でブランド価値は下がったのか? (中泉拓也 関東学院大学 経済学部教授)

2015年07月07日 23時42分 JST | 更新 2016年07月06日 18時12分 JST
YOSHIKAZU TSUNO via Getty Images
McDonald's Japan president Sarah Casanova speaks before press as she announces the new business strategy and the new menu at a restaurant in Tokyo on May 21, 2015. McDonald's Japan unveiled a revamped business strategy and a new menu on May 21 as it looks to put a damaging contamination scandal behind it. AFP PHOTO / Yoshikazu TSUNO (Photo credit should read YOSHIKAZU TSUNO/AFP/Getty Images)