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Apple Watchが100ドルも値下げされているのは、後継機登場の前触れなのか

今Apple Watchは、100ドル安く売られている。
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テクノロジー系ブログメディア

テクノロジー系ブログメディア
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今Apple Watchは、100ドル安く売られている。Best Buy、B&H、Targetおよびおそらく他の店でも。例えば、38mmのSportモデルは249ドル、42mmバージョンは299ドルだ。これを、Apple Watch 2がすぐそこまで来ているからだと思う人もいるだろうが、それはありそうにない。

むしろAppleは、同社初のスマートウォッチで市場シェアを把もうとしているようだ。Apple Watch（少なくともSportモデル）はWalmartでも扱っており、ホリデーシーズン前にディスカウントも行われた。

言い換えれば、Appleはできる限り早く市場シェアを獲得するための全力をあげている。今Apple Watchを買った人は、数年後にまた買う可能性が高い。そしてApple Watchの製品ライフサイクルは始まったばかりだ。この先には、山ほどのアップデートや、後期購入者や、高い利益率が待っている。

さらに重要なのは、Apple Watchを使うためにはiPhoneが必要だということ。Apple Watchを売ることは、ブランドロイヤルティーを高めるひとつの方法だ。新しいスマートフォンに買い換えるとき、Apple Watchユーザーは新しいiPhoneを買い求める ― Apple Watchを使うために。

Best Buy、Targetを始めとするいくつかの店はバレンタインデーの数日前からこのセールを開始している。Apple Watchはギフトに最適であり、もちろんAppleもそれに乗じようとしている。

Appleは3月15日にイベントを開催する可能性が高いが、Apple Watchの大きなアップデートは期待できない。新しいバンドやファッション会社との提携はあっても、同じApple Watchになるだろう。

もう一つ指摘しておくべきなのは、Appleが自社の店舗ではApple Watchをディスカウントしないことだ。同社は、サードパーティー店舗に値引きを任せ、Apple Storeでは元の価格を維持している。

すべてはイメージの問題だ。Appleはブランドの高級感を維持したい。この商品に関しては特にそうだ。Sportモデルを別にして、Apple Watchは贅沢品であり、贅沢品は安売りされるべきではない。

Via AppleInsider

[原文へ]

（翻訳：Nob Takahashi / facebook）

（2016年2月15日 TechCrunch日本版「Apple Watchが値下げ。ただし近々Apple Watch 2が出るという意味ではない。」より転載）

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