(01 of27)
Open Image ModalMembers of the media prepare for the start of the Apple Inc. product announcement in San Francisco, California, U.S., on Wednesday, Sept. 9, 2015. Apple Inc. is expected to unveil its iPhone 6s and 6s Plus, as well as an updated version of its Apple TV set-top box. Photographer: David Paul Morris/Bloomberg via Getty Images (credit:Bloomberg via Getty Images)
(02 of27)
Open Image Modal(03 of27)
Open Image Modal(04 of27)
Open Image Modal(05 of27)
Open Image Modal(06 of27)
Open Image Modal(07 of27)
Open Image Modal(08 of27)
Open Image ModalApple unveils new versions of iPhone, iPad and Apple TV(09 of27)
Open Image ModalNEW YORK, NY- SEPTEMBER 9: Apple watches are displayed as people watch Apple\'s announcement of new versions of old products at a Apple Store in New York, NY on September 9, 2015. Apple Inc. unveils iPhone 6S, iPad Pro and overhauled Apple TV. (Photo by Bilgin S. Sasmaz/Anadolu Agency/Getty Images) (credit:Anadolu Agency via Getty Images)
(10 of27)
Open Image Modal(11 of27)
Open Image Modal(12 of27)
Open Image ModalApple Unveils New Versions Of iPhone 6, Apple TV(13 of27)
Open Image ModalSAN FRANCISCO, CA - SEPTEMBER 9: Apple Senior Vice President of Worldwide Marketing Phil Schiller speaks about the new keyboard for the iPad Pro during a Special Event at Bill Graham Civic Auditorium September 9, 2015 in San Francisco, California. Apple Inc. is expected to unveil latest iterations of its smart phone, forecasted to be the 6S and 6S Plus. The tech giant is also rumored to be planning to announce an update to its Apple TV set-top box. (Photo by Stephen Lam/ Getty Images) (credit:Stephen Lam via Getty Images)
(14 of27)
Open Image Modal(15 of27)
Open Image Modal(16 of27)
Open Image Modal(17 of27)
Open Image Modal(18 of27)
Open Image Modal(19 of27)
Open Image Modal(20 of27)
Open Image ModalApple(21 of27)
Open Image ModalPeople look over the new Apple iPhone 6s models during a product display following an Apple event Wednesday, Sept. 9, 2015, in San Francisco. Apple staked a new claim to the living room on Wednesday, as the maker of iPhones and other hand-held gadgets unveiled an Internet TV system that\'s designed as a beachhead for the tech giant\'s broader ambitions to deliver a wide range of information, games, music and video to the home. (AP Photo/Eric Risberg) (credit:ASSOCIATED PRESS)
Apple(22 of27)
Open Image ModalApple CEO Tim Cook, right, looks at the new iPhone 6s with the members of OneRepublic, in the demo room after Apple event at the Bill Graham Civic Auditorium in San Francisco, Wednesday, Sept. 9, 2015. (AP Photo/Eric Risberg) (credit:ASSOCIATED PRESS)
Apple(23 of27)
Open Image ModalPhil Schiller, Apple\'s senior vice president of worldwide marketing, talks about the camera features of the new iPhone 6s and iPhone 6s Plus during the Apple event at the Bill Graham Civic Auditorium in San Francisco, Wednesday, Sept. 9, 2015. (AP Photo/Eric Risberg) (credit:ASSOCIATED PRESS)
Apple(24 of27)
Open Image ModalPhil Schiller, Apple\'s senior vice president of worldwide marketing, talks about the features of the new iPhone 6s and iPhone 6s Plus during the Apple event at the Bill Graham Civic Auditorium in San Francisco, Wednesday, Sept. 9, 2015. (AP Photo/Eric Risberg) (credit:ASSOCIATED PRESS)
Apple Unveils New IPhones, IPad And Apple TV With Touch Remote(25 of27)
Open Image ModalTim Cook, chief executive officer of Apple Inc., right, speaks with Ryan Tedder, lead singer of One Republic, as other members of the band look on after a product announcement in San Francisco, California, U.S., on Wednesday, Sept. 9, 2015. Apple Inc. is expected to unveil its iPhone 6s and 6s Plus, as well as an updated version of its Apple TV set-top box. Photographer: David Paul Morris/Bloomberg via Getty Images (credit:Bloomberg via Getty Images)
Apple Unveils New IPhones, IPad And Apple TV With Touch Remote(26 of27)
Open Image ModalApple Inc. iPhone 6s Plus smartphones are displayed after a product announcement in San Francisco, California, U.S., on Wednesday, Sept. 9, 2015. Apple Inc. unveiled a wide-ranging lineup of new products, including updated iPhones, a revamped TV set-top box for playing games and watching videos, and a bigger iPad designed for business customers. Photographer: David Paul Morris/Bloomberg via Getty Images (credit:Bloomberg via Getty Images)
Apple Unveils New IPhones, IPad And Apple TV With Touch Remote(27 of27)
Open Image ModalThe Apple Inc. iPhone 6s Plus smartphone is displayed after a product announcement in San Francisco, California, U.S., on Wednesday, Sept. 9, 2015. Apple Inc. unveiled a wide-ranging lineup of new products, including updated iPhones, a revamped TV set-top box for playing games and watching videos, and a bigger iPad designed for business customers. Photographer: David Paul Morris/Bloomberg via Getty Images (credit:Bloomberg via Getty Images)