Apple Inc. Announces The New iPad Air 2 And iPad Mini 3(01 of12)
Open Image ModalApple Inc. iPad Air 2, left, and iPad Mini 3 are displayed for a photograph after a product announcement in Cupertino, California, U.S., on Thursday, Oct. 16, 2014. Apple Inc. unveiled a new iPad, in the second wave of Tim Cook\'s biggest product push as chief executive officer and just ahead of the holiday shopping season. Photographer: Noah Berger/Bloomberg via Getty Images \n (credit:Bloomberg via Getty Images)
Apple Inc. Announces The New iPad Air 2 And iPad Mini 3(02 of12)
Open Image ModalThe Apple Inc. iPad Air 2, left, and iPad Mini 3 are displayed for a photograph after a product announcement in Cupertino, California, U.S., on Thursday, Oct. 16, 2014. Apple Inc. unveiled a new iPad, in the second wave of Tim Cook\'s biggest product push as chief executive officer and just ahead of the holiday shopping season. Photographer: Noah Berger/Bloomberg via Getty Images \n (credit:Bloomberg via Getty Images)
Apple Inc. Announces The New iPad Air 2 And iPad Mini 3(03 of12)
Open Image ModalAn Apple Inc. iPad Air 2 is displayed for a photograph after a product announcement in Cupertino, California, U.S., on Thursday, Oct. 16, 2014. Apple Inc. unveiled a new iPad, in the second wave of Tim Cook\'s biggest product push as chief executive officer and just ahead of the holiday shopping season. Photographer: Noah Berger/Bloomberg via Getty Images \n (credit:Bloomberg via Getty Images)
Apple Unveils New iPad Models(04 of12)
Open Image ModalCUPERTINO, CA - OCTOBER 16: Apple CEO Tim Cook speaks during an Apple special event on October 16, 2014 in Cupertino, California. Apple unveiled the new iPad Air 2 and iPad Mini 3 tablets and the iMac with 5K retina display. (Photo by Justin Sullivan/Getty Images) (credit:Justin Sullivan via Getty Images)
Apple Inc. Announces The New iPad Air 2 And iPad Mini 3(05 of12)
Open Image ModalA member of the media displays an Apple Inc. iPad Mini 3, left, and iPad Air 2 for a photograph after a product announcement in Cupertino, California, U.S., on Thursday, Oct. 16, 2014. Apple Inc. unveiled a new iPad, in the second wave of Tim Cook\'s biggest product push as chief executive officer and just ahead of the holiday shopping season. Photographer: Noah Berger/Bloomberg via Getty Images \n (credit:Bloomberg via Getty Images)
Apple Unveils New iPad Models(06 of12)
Open Image ModalCUPERTINO, CA - OCTOBER 16: Apple CEO Tim Cook holds the new iPad Air 2 as he speaks with reporters during an Apple special event on October 16, 2014 in Cupertino, California. Apple unveiled the new iPad Air 2 and iPad Mini 3 tablets and the iMac with 5K retina display. (Photo by Justin Sullivan/Getty Images) (credit:Justin Sullivan via Getty Images)
Apple Unveils New iPad Models(07 of12)
Open Image ModalCUPERTINO, CA - OCTOBER 16: Apple CEO Tim Cook speaks during an Apple special event on October 16, 2014 in Cupertino, California. Apple unveiled the new iPad Air 2, iPad mini 3 tablets and the iMac with 5K Retina display. (Photo by Justin Sullivan/Getty Images) (credit:Justin Sullivan via Getty Images)
Apple Unveils New iPad Models(08 of12)
Open Image ModalCUPERTINO, CA - OCTOBER 16: Apple Senior Vice President of Worldwide Marketing Phil Schiller announces the new iPad Air 2 during a special event on October 16, 2014 in Cupertino, California. Apple unveiled the new iPad Air 2 tablet, iPad Mini 3 and a Retina iMac. (Photo by Justin Sullivan/Getty Images) (credit:Justin Sullivan via Getty Images)
Apple Unveils New iPad Models(09 of12)
Open Image ModalCUPERTINO, CA - OCTOBER 16: An attendee inspects new iPad Air 2 during an Apple special event on October 16, 2014 in Cupertino, California. Apple unveiled the new iPad Air 2 and iPad Mini 3 tablets and the iMac with 5K retina display. (Photo by Justin Sullivan/Getty Images) (credit:Justin Sullivan via Getty Images)
Apple Unveils New iPad Models(10 of12)
Open Image ModalCUPERTINO, CA - OCTOBER 16: An attendee inspects the new iPad Mini 3 during an Apple special event on October 16, 2014 in Cupertino, California. Apple unveiled the new iPad Air 2 and iPad Mini 3 tablets and the iMac with 5K retina display. (Photo by Justin Sullivan/Getty Images) (credit:Justin Sullivan via Getty Images)
Apple Unveils New iPad Models(11 of12)
Open Image ModalCUPERTINO, CA - OCTOBER 16: An attendee inspects new iPad Air 2 during an Apple special event on October 16, 2014 in Cupertino, California. Apple unveiled the new iPad Air 2 and iPad Mini 3 tablets and the iMac with 5K retina display. (Photo by Justin Sullivan/Getty Images) (credit:Justin Sullivan via Getty Images)
Apple Unveils New iPad Models(12 of12)
Open Image ModalCUPERTINO, CA - OCTOBER 16: Apple CEO Tim Cook speaks during an Apple special event on October 16, 2014 in Cupertino, California. Apple unveiled the new iPad Air 2 and iPad Mini 3 tablets and the iMac with 5K retina display. (Photo by Justin Sullivan/Getty Images) (credit:Justin Sullivan via Getty Images)