(01 of09)
Open Image ModalApple CEO Tim Cook discusses the new iPhone 6s and iPhone 6s Plus during the Apple event at the Bill Graham Civic Auditorium in San Francisco, Wednesday, Sept. 9, 2015. (AP Photo/Eric Risberg) (credit:ASSOCIATED PRESS)
(02 of09)
Open Image ModalPhil Schiller, Apple\'s senior vice president of worldwide marketing, talks about the pricing of the new iPhone 6s and iPhone 6s Plus during the Apple event at the Bill Graham Civic Auditorium in San Francisco, Wednesday, Sept. 9, 2015. (AP Photo/Eric Risberg) (credit:ASSOCIATED PRESS)
(03 of09)
Open Image ModalPhil Schiller, Apple\'s senior vice president of worldwide marketing, talks about the camera features of the new iPhone 6s and iPhone 6s Plus during the Apple event at the Bill Graham Civic Auditorium in San Francisco, Wednesday, Sept. 9, 2015. (AP Photo/Eric Risberg) (credit:ASSOCIATED PRESS)
(04 of09)
Open Image ModalPhil Schiller, Apple\'s senior vice president of worldwide marketing, talks about the features of the new iPhone 6s and iPhone 6s Plus during the Apple event at the Bill Graham Civic Auditorium in San Francisco, Wednesday, Sept. 9, 2015. (AP Photo/Eric Risberg) (credit:ASSOCIATED PRESS)
(05 of09)
Open Image ModalPhil Schiller, Apple\'s senior vice president of worldwide marketing, talks about the features of the new iPhone 6s and iPhone 6s Plus during the Apple event at the Bill Graham Civic Auditorium in San Francisco, Wednesday, Sept. 9, 2015. (AP Photo/Eric Risberg) (credit:ASSOCIATED PRESS)
(06 of09)
Open Image ModalPhil Schiller, Apple\'s senior vice president of worldwide marketing, talks about the camera features of the new iPhone 6s and iPhone 6s Plus during the Apple event at the Bill Graham Civic Auditorium in San Francisco, Wednesday, Sept. 9, 2015. (AP Photo/Eric Risberg) (credit:ASSOCIATED PRESS)
Apple Unveils New Versions Of iPhone 6, Apple TV(07 of09)
Open Image ModalSAN FRANCISCO, CA - SEPTEMBER 9: Apple Senior Vice President of Worldwide Marketing Phil Schiller speaks about iPhone docks during a Special Event at Bill Graham Civic Auditorium September 9, 2015 in San Francisco, California. Apple Inc. unveiled latest iterations of its smart phone, forecasted to be the 6S and 6S Plus and announced an update to its Apple TV set-top box. (Photo by Stephen Lam/ Getty Images) (credit:Stephen Lam via Getty Images)
Apple Unveils New Versions Of iPhone 6, Apple TV(08 of09)
Open Image ModalSAN FRANCISCO, CA - SEPTEMBER 9: Apple Senior Vice President of Worldwide Marketing Phil Schiller speaks about the new iPhone 6s and 6s Plus during a Special Event at Bill Graham Civic Auditorium September 9, 2015 in San Francisco, California. Apple Inc. unveiled latest iterations of its smart phone, forecasted to be the 6S and 6S Plus and announced an update to its Apple TV set-top box. (Photo by Stephen Lam/ Getty Images) (credit:Stephen Lam via Getty Images)
3Dタッチ(09 of09)
Open Image Modal (credit:Apple)