広告の中で、原形をとどめないほどにフォトショップで修正された女性のカラダを見るのに飽き飽きしていないだろうか? ある企業がこの気持ちを理解して、行き過ぎた画像修正をしないことを公言した。
英国の小売業者デベナムズ （Debenhams） は、デジタル修正された画像に反対の態度を取って、フォトショップによる加工をほつれ毛と皮膚の色素沈着の修正に限定することを誓った。
デべナムズは、 facebookにアップロードした画像を使って、この変革を発表した。
同社はfacebookの公式ページに次のように投稿した。
「弊社は、エアブラシをかけていないランジェリーの写真を使って、本物のボディ・イメージを奨励することを宣言しています。これは、画像がどのように修正されるかを示した例ですが、私たちは、弊社のモデルはありのままで美しいと思っています。」
「弊社では、ほかの小売業者の皆様も同じ措置をとって頂きたいと思っています。達成不可能なボディ・イメージを使って消費者の方々を苦しめるのではなく、画像修正を最小限にとどめて本物のボディ・イメージを奨励して下さることを望んでいます」と広報担当者は、デイリーメール紙に語った。
デベナムズは、今年初め、2013年春スタイルブックにさまざまなモデルたちを起用したことで大見出しを飾った。同社の公式ブログによると、このスタイルブックには、40歳を超えるモデル3名、身長5フィート（約150cm） 以下の女性たち、6フィート （約180cm） 以上の女性たち、パラリンピック選手、および切断手術を受けた女性が登場していた。
H&Mなどの小売業者も、主力アイテムのキャンペーンに起用するモデルの「タイプ」の多様化を始めた。さらに多くの企業がこの後に続くことを希望しよう。フォトショップ加工を最小限にしたり、サイズ1や2といったスリムサイズではないモデルを起用したりすることが、ニュースにならないような状況に辿り着きたいものだ。
[原文]
Meet Our Body Image Heroes
Gina Rodriguez(01 of16)
The Golden-Globe winner told HuffPost Live how her father shaped her perspective on beauty:\n
Beauty was very much on my mind. I had a father that would -- we would look up at billboards and he would say, \"That\'s one version of beauty. You\'re another version of beauty. And she\'s a version of beauty. And that girl? She\'s another version of beauty.\" He always said that beauty came from within, and as much as you\'re younger and you\'re [sarcastically] like, \"Yeah, beauty comes from within\" -- no, beauty does come from within. I\'ve met some of the most beautiful people, and sadly their heart is just not smiling, and that destroys it all. And then other people that aesthetically aren\'t considered as beautiful are the most gorgeous people I\'ve ever seen in my life.
Lady Gaga(02 of16)
After the media focused on her alleged weight gain in September 2012, Gaga hit back at critics by baring her body in photographs, sharing her struggles with an eating disorder, and inviting her fans to join her in a \"body revolution.\" (credit:Facebook)
Adele(03 of16)
Adele says she tries not to worry about her body image and doesn\'t want to be a \"skinny minnie.\" \n\n\"The first thing to do is be happy with yourself and appreciate your body -- only then should you try to change things about yourself.\" (credit:Facebook)
Rebel Wilson(04 of16)
The actress took to Twitter to say, \"I\'m not trying to be hot. I\'m just trying to be a good actress and entertain people.\"\r\n (credit:Facebook)
Margaret Cho(05 of16)
In a powerful 2012 piece for Jezebel, the comedian responded to people who criticized her appearance:\n
I grew up hard and am still hard and I don\'t care. I did not choose this face or this body and I have learned to live with it and love it and celebrate it and adorn it with tremendous drawings from the greatest artists in the world and I feel good and powerful like a nation that has never been free and now after many hard won victories is finally fucking free. I am beautiful and I am finally fucking free.(credit:Getty)
Ashley Judd(06 of16)
After the March 2012 frenzy around Judd\'s \"puffy face,\" the actress fought back in The Daily Beast, calling the media out for making women\'s bodies \"a source of speculation, ridicule, and invalidation, as if they belong to others.\" (credit:Facebook)
Danielle Brooks(07 of16)
The \"Orange Is The New Black\" actress wrote a powerful essay for Glamour about her struggles with self-esteem and journey to body love. She\'s now dedicated to making sure all body types are seen on-screen:\n\"Ideally, I want to see all beauties, all shapes, all sizes, all skin tones, all backgrounds represented in my profession. Now that I am blessed to be that reflection I was once looking for, I’m making a promise to speak out for that little girl that I used to be.\" (credit:Getty)
Allison Tate(08 of16)
Tate\'s essay about body image and motherhood not only broke the Internet; it has sparked a movement of \"moms who stay in the picture.\" (credit:Allison Tate)
Autumn Whitefield Madrano(09 of16)
On her informed, thoughtful blog \"The Beheld,\" Autumn writes about beauty, body image, appearance and her two -- that\'s right, two -- mirror fasts. (credit:Facebook)
Kjerstin Gruys(10 of16)
Gruys went on a year-long mirror fast during which she did not study her reflection in mirrors or other reflective surfaces, or look at photographs of herself. (credit:Facebook)
Christina Aguilera(11 of16)
\"I am always in support of someone who is willing and comfortable in their own skin enough to embrace it,\" the singer said in a recent interview. (credit:Facebook)
Lena Dunham(12 of16)
At the 2012 New Yorker Festival, the magazine\'s TV critic, Emily Nussbaum, asked Lena Dunham, producer, creator and star of the hit HBO show \"Girls,\" why Dunham is naked in so many scenes. Dunham responded, \"I realized that what was missing in movies for me was the presence of bodies I understood.\" She said she plans to live until she is 105 and show her thighs every day. (credit:Facebook)
Alexa Chung(13 of16)
Chung responded to critics who suggested that her slight frame made her a bad role model for young women, saying:\r\n\r\n\"Just because I exist in this shape doesn\'t mean that I\'m, like, advocating it.\" (credit:Facebook)
Stella Boonshoft(14 of16)
The NYU student started the amazing Body Love Blog, where she posted this picture of herself and wrote an open letter to those who feel entitled to shame others for the size or look of their bodies. (credit:Facebook)
Beth Ditto(15 of16)
This 5-foot-tall, 200-pound singer spoke openly about her weight to The Advocate, saying, \"I feel sorry ... for people who\'ve had skinny privilege and then have it taken away from them. I have had a lifetime to adjust to seeing how people treat women who aren\'t their idea of beautiful and therefore aren\'t their idea of useful, and I had to find ways to become useful to myself.\" (credit:Facebook)
Mindy Kaling(16 of16)
In 2013 interview with Parade, Kaling said that she was tired of being discussing her appearance:\n\"I always get asked, \'Where do you get your confidence?\' I think people are well meaning, but it\'s pretty insulting. Because what it means to me is, \'You, Mindy Kaling, have all the trappings of a very marginalized person. You\'re not skinny, you\'re not white, you\'re a woman. Why on earth would you feel like you\'re worth anything?\'\" (credit:Getty)
Famosos sin Photoshop
Britney Spears sin Photoshop(01 of10)
(credit:Vía Smosh)
Keira Knightley(02 of10)
(credit:Vía Smosh vía The Guardian)
Penélope Cruz sin Photoshop(03 of10)
(credit:Vía smosh.com vía )
Megan Fox(04 of10)
(credit:Vía Buzzfeed )
Megan Fox, otro antes y después(05 of10)
Vía smosh (credit:Smosh)
Madonna sin Photoshop(06 of10)
(credit:Vía smosh vía )
Katy Perry sin Photoshop(07 of10)
(credit:Vía smosh)
Britney Spears, otro antes y después(08 of10)
(credit:Vía Buzzfeed)
George Clooney(09 of10)
(credit:Vía Smosh)
Fergie sin Photoshop(10 of10)
(credit:Vía smosh)