『ラグビーワールドカップ』で日本代表が活躍したことで、ラグビーの人気が急上昇しました。
1年に4回（3・6・9・12月）、レピュコムジャパンが定期的に行っている、日本のスポーツファンやマーケットのトレンドを調査する『SPONSORLINK』（スポンサーリンク）では、他のメジャースポーツの興味度が横ばいのなか、ラグビーの興味度は2015年の9月から12月にかけて、10％も増えました。
詳しく見ていくと男女比では女性が15％も増加、年齢層では30代に増加傾向が見られました。
また、ワールドカップだけでなく、『トップリーグ』『全国高校ラグビー大会（花園）』などの日本でのリーグや大会でも、認知や興味が上昇しています。
加えて、6月までは低かった2019年にワールドカップが日本で開催されることや、今週末に開幕するスーパーラグビーに日本が参戦することなど、ラグビーに関するニュースの認知率が大幅にアップしました。それに伴い、ワールドカップ日本大会やスーパーラグビーをスタジアムやTVで見たいという人が増加しています。
この1年間でラグビーを取り巻く状況は大きく変化したと言えるでしょう。
※SPONSORLINK 調査概要
・インターネットウェブ定量調査（16歳～59歳の男女）
（1）サッカー、野球：31都道府県、サンプル数2,788～2,879人（2015年3・6・9・12月に実施）
（2）全体調査：31都道府県 1,030人（6月実施）、全国 2,060人（9・12月実施）
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【ラグビーW杯】日本が南アに勝利
South Africa v Japan - Group B: Rugby World Cup 2015(01 of25)
BRIGHTON, ENGLAND - SEPTEMBER 19: Japan players celebrate their surprise win during the 2015 Rugby World Cup Pool B match between South Africa and Japan at Brighton Community Stadium on September 19, 2015 in Brighton, United Kingdom. (Photo by Steve Bardens - World Rugby/World Rugby via Getty Images) (credit:Steve Bardens - World Rugby via Getty Images)
RUGBYU-WC-2015-RSA-JPN-MATCH4(02 of25)
Japan\'s prop Kensuke Hatakeyama (L) embraces Japan\'s scrum half Atsushi Hiwasa (R) after winning the Pool B match of the 2015 Rugby World Cup between South Africa and Japan at the Brighton community stadium in Brighton, south east England on September 19, 2015. Japan won 34-32. AFP PHOTO / JUSTIN TALLIS\n\nRESTRICTED TO EDITORIAL USE, NO USE IN LIVE MATCH TRACKING SERVICES, TO BE USED AS NON-SEQUENTIAL STILLS (Photo credit should read JUSTIN TALLIS/AFP/Getty Images) (credit:JUSTIN TALLIS via Getty Images)
Britain Rugby WCup South Africa Japan(03 of25)
Japan teammates celebrates with the crowd after defeating South Africa 32-34 in the Rugby World Cup Pool B match at the Brighton Community Stadium, Brighton, England Saturday, Sept. 19, 2015. (AP Photo/Tim Ireland) (credit:ASSOCIATED PRESS)
South Africa v Japan - Group B: Rugby World Cup 2015(04 of25)
BRIGHTON, ENGLAND - SEPTEMBER 19: Japan players celebrate their surprise victory in the 2015 Rugby World Cup Pool B match between South Africa and Japan at Brighton Community Stadium on September 19, 2015 in Brighton, United Kingdom. (Photo by Steve Bardens - World Rugby/World Rugby via Getty Images) (credit:Steve Bardens - World Rugby via Getty Images)
South Africa v Japan - Group B: Rugby World Cup 2015(05 of25)
BRIGHTON, ENGLAND - SEPTEMBER 19: Japan players celebrate after the win over South Africa during the Rugby World Cup 2015 Pool B match between South Africa and Japan at Brighton Community Centre on September 19, 2015 in Brighton, England. (Photo by Steve Haag/Gallo Images/Getty Images) (credit:Gallo Images via Getty Images)
RUGBYU-WC-2015-RSA-JPN-MATCH4(06 of25)
Japan\'s prop Kensuke Hatakeyama celebrates victory at the end of the Pool B match of the 2015 Rugby World Cup between South Africa and Japan at the Brighton community stadium in Brighton, south east England on September 19, 2015. Japan won 34-32. AFP PHOTO / JUSTIN TALLIS\n\nRESTRICTED TO EDITORIAL USE, NO USE IN LIVE MATCH TRACKING SERVICES, TO BE USED AS NON-SEQUENTIAL STILLS (Photo credit should read JUSTIN TALLIS/AFP/Getty Images) (credit:JUSTIN TALLIS via Getty Images)
Britain Rugby WCup South Africa Japan(07 of25)
Japan players celebrate defeating South Africa 32-34 in the Rugby World Cup Pool B match at the Brighton Community Stadium, Brighton, England Saturday, Sept. 19, 2015. (AP Photo/Tim Ireland) (credit:ASSOCIATED PRESS)
RUGBYU-WC-2015-RSA-JPN-MATCH4(08 of25)
Japan\'s Amanaki Mafi (L) and Japan\'s Hiroshi Yamashita (R) react after their victory at the end of the Pool B match of the 2015 Rugby World Cup between South Africa and Japan at the Brighton community stadium in Brighton, south east England on September 19, 2015. Japan won 34-32. AFP PHOTO / JUSTIN TALLIS\n\nRESTRICTED TO EDITORIAL USE, NO USE IN LIVE MATCH TRACKING SERVICES, TO BE USED AS NON-SEQUENTIAL STILLS (Photo credit should read JUSTIN TALLIS/AFP/Getty Images) (credit:JUSTIN TALLIS via Getty Images)
RUGBYU-WC-2015-RSA-JPN-MATCH4(09 of25)
Japan\'s prop Kensuke Hatakeyama (CL) embraces Japan\'s scrum half Atsushi Hiwasa (CR) after winning the Pool B match of the 2015 Rugby World Cup between South Africa and Japan at the Brighton community stadium in Brighton, south east England on September 19, 2015. Japan won 34-32. AFP PHOTO / JUSTIN TALLIS\n\nRESTRICTED TO EDITORIAL USE, NO USE IN LIVE MATCH TRACKING SERVICES, TO BE USED AS NON-SEQUENTIAL STILLS (Photo credit should read JUSTIN TALLIS/AFP/Getty Images) (credit:JUSTIN TALLIS via Getty Images)
RUGBYU-WC-2015-RSA-JPN-MATCH4(10 of25)
Japan\'s players celebrate winning the Pool B match of the 2015 Rugby World Cup between South Africa and Japan at the Brighton community stadium in Brighton, south east England on September 19, 2015. Japan won 34-32. AFP PHOTO / JUSTIN TALLIS\n\nRESTRICTED TO EDITORIAL USE, NO USE IN LIVE MATCH TRACKING SERVICES, TO BE USED AS NON-SEQUENTIAL STILLS (Photo credit should read JUSTIN TALLIS/AFP/Getty Images) (credit:JUSTIN TALLIS via Getty Images)
Britain Rugby WCup South Africa Japan(11 of25)
Japan fans celebrate the 32-34 win against South Africa in the Rugby World Cup Pool B match at the Brighton Community Stadium, Brighton, England Saturday, Sept. 19, 2015. (AP Photo/Tim Ireland) (credit:ASSOCIATED PRESS)
France v Italy - Group D: Rugby World Cup 2015(12 of25)
LONDON, ENGLAND - SEPTEMBER 19: A fan reacts to the Japan victory over South Africa before watching the 2015 Rugby World Cup Pool D match between France and Italy at Twickenham Stadium on September 19, 2015 in London, United Kingdom. (Photo by David Rogers/Getty Images) (credit:David Rogers via Getty Images)
Britain Rugby WCup South Africa Japan(13 of25)
Japan fans celebrate the 32-34 win against South Africa in the Rugby World Cup Pool B match at the Brighton Community Stadium, Brighton, England Saturday, Sept. 19, 2015. (AP Photo/Tim Ireland) (credit:ASSOCIATED PRESS)
South Africa v Japan - Group B: Rugby World Cup 2015(14 of25)
BRIGHTON, ENGLAND - SEPTEMBER 19: (L to R) Keita Inagaki, Hiroshi Yamashita and Karne Hesketh of Japan celebrate in the dressing room during the 2015 Rugby World Cup Pool B match between South Africa and Japan at Brighton Community Stadium on September 19, 2015 in Brighton, United Kingdom. (Photo by Steve Bardens - World Rugby/World Rugby via Getty Images) (credit:Steve Bardens - World Rugby via Getty Images)
South Africa v Japan - Group B: Rugby World Cup 2015(15 of25)
BRIGHTON, ENGLAND - SEPTEMBER 19: Hiroshi Yamashita (C) and Karne Hesketh (R) of Japan celebrate their victory in the dressing room following the 2015 Rugby World Cup Pool B match between South Africa and Japan at Brighton Community Stadium on September 19, 2015 in Brighton, United Kingdom. (Photo by Steve Bardens - World Rugby/World Rugby via Getty Images) (credit:Steve Bardens - World Rugby via Getty Images)
Britain Rugby WCup South Africa Japan(16 of25)
Japan\'s Fumiaki Tanaka passes the ball during the Rugby World Cup Pool B match between South Africa and Japan at the Brighton Community Stadium, Brighton, England Saturday, Sept. 19, 2015. (AP Photo/Tim Ireland) (credit:ASSOCIATED PRESS)
Britain Rugby WCup South Africa Japan(17 of25)
South Africa\'s Lodewyk De Jager is tackled by Japan\'s Masataka Mikami, left, and Luke Thompson during the Rugby World Cup Pool B match between South Africa and Japan at the Brighton Community Stadium, Brighton, England Saturday, Sept. 19, 2015. (AP Photo/Tim Ireland) (credit:ASSOCIATED PRESS)
Britain Rugby WCup South Africa Japan(18 of25)
Japan players celebrate defeating South Africa 32-34 in the Rugby World Cup Pool B match at the Brighton Community Stadium, Brighton, England Saturday, Sept. 19, 2015. (AP Photo/Tim Ireland) (credit:ASSOCIATED PRESS)
Britain Rugby WCup South Africa Japan(19 of25)
Japan celebrate a try from Ayumu Goromaru during the Rugby World Cup Pool B match between South Africa and Japan at the Brighton Community Stadium, Brighton, England Saturday, Sept. 19, 2015. (AP Photo/Tim Ireland) (credit:ASSOCIATED PRESS)
Britain Rugby WCup South Africa Japan(20 of25)
Japan\'s Karne Hesketh, centre, celebrates with teammates after scoring the winning try during the Rugby World Cup Pool B match between South Africa and Japan at the Brighton Community Stadium, Brighton, England Saturday, Sept. 19, 2015. (AP Photo/Tim Ireland) (credit:ASSOCIATED PRESS)
Britain Rugby WCup South Africa Japan(21 of25)
South Africa\'s Bismarck Du Plessis is tackled by Japan\'s Harumichi Tatekawa during the Rugby World Cup Pool B match between South Africa and Japan at the Brighton Community Stadium, Brighton, England Saturday, Sept. 19, 2015. (AP Photo/Tim Ireland) (credit:ASSOCIATED PRESS)
APTOPIX Britain Rugby WCup(22 of25)
South Africa\'s Handre Pollard makes a break during the Rugby World Cup Pool B match between South Africa and Japan at the Brighton Community Stadium, Brighton, England Saturday, Sept. 19, 2015. (AP Photo/Tim Ireland) (credit:ASSOCIATED PRESS)
RUGBYU-WC-2015-RSA-JPN-MATCH4(23 of25)
Japan\'s players celebrate winning the Pool B match of the 2015 Rugby World Cup between South Africa and Japan at the Brighton community stadium in Brighton, south east England on September 19, 2015. Japan won 34-32. AFP PHOTO / JUSTIN TALLIS\n\nRESTRICTED TO EDITORIAL USE, NO USE IN LIVE MATCH TRACKING SERVICES, TO BE USED AS NON-SEQUENTIAL STILLS (Photo credit should read JUSTIN TALLIS/AFP/Getty Images) (credit:JUSTIN TALLIS via Getty Images)
APTOPIX Britain Rugby WCup(24 of25)
Japan\'s Kensuke Hatakeyama celebrates victory in the Rugby World Cup Pool B match between South Africa and Japan at the Brighton Community Stadium, Brighton, England Saturday, Sept. 19, 2015. (AP Photo/Tim Ireland) (credit:ASSOCIATED PRESS)
RUGBYU-WC-2015-RSA-JPN-MATCH4(25 of25)
Japan\'s wing Kotaro Matsushima (R) congratulates try-scorer Japan\'s wing Karne Hesketh (C) at the end of the Pool B match of the 2015 Rugby World Cup between South Africa and Japan at the Brighton community stadium in Brighton, south east England on September 19, 2015. Japan won 34-32. AFP PHOTO / JUSTIN TALLIS\n\nRESTRICTED TO EDITORIAL USE, NO USE IN LIVE MATCH TRACKING SERVICES, TO BE USED AS NON-SEQUENTIAL STILLS (Photo credit should read JUSTIN TALLIS/AFP/Getty Images) (credit:JUSTIN TALLIS via Getty Images)