スティーブ・ジョブズの名言、没後5年でふり返る 「世界を変えるチャンスが欲しいか」

伝説となったカリスマの言葉を振り返る。
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FILE - In this Sept. 20, 2005 file photo, Apple co-founder Steve Jobs smiles after a press conference as he opens the Apple Expo in Paris. Since his death in 2011, Jobs has been the subject of documentaries, books, a film, even a graphic novel. Now the technology pioneer will be the focus of an upcoming opera. In front of the Sangre de Cristo mountains in northern New Mexico, the Santa Fe Opera announced Wednesday, Aug. 5, that its latest commission will be based on the man who helped revolutionize personal computers, the music business and, of course, brought the world the iPhone. (AP Photo/Christophe Ena, File)
ASSOCIATED PRESS

アップルの創業者、スティーブ・ジョブズ氏が56歳の若さでこの世を去ってから、10月5日で5年を迎えた。

まだIBMがコンピューター産業で支配的な存在だった1976年、ジョブズ氏は友人だったスティーブ・ウォズニアック氏らとアップルを創業。「Apple 2」や「Macintosh」を世に送り出し、パソコンが家庭に普及する礎を作った。強烈なトップダウン型の経営姿勢もあり、一時アップルを追放されたが、その間に映画会社ピクサーを設立。全編CGの「トイ・ストーリー」がヒットし、CGアニメ興隆のきっかけとなった。

アップルに復帰すると、2001年に携帯デジタルプレーヤー「iPod」、07年にスマートフォン「iPhone」、10年にタブレット端末「iPad」を発表。人々のライフスタイルを一変させた。2011年8月、アップルは時価総額で石油大手エクソンモービルを抜き、一時ではあるが「世界一の企業」となった。ジョブズが亡くなったのは、その2カ月後だった。

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iPhoneを持つジョブズ氏

訃報が伝えられると、オバマ大統領をはじめ各界の著名人が哀悼声明を発表。長年のライバルだったMicrosoft創業者ビル・ゲイツ氏は、「私たちは30年近く前に出会い、人生の半分以上が競争相手であり、また友であった」と述懐。「スティーブのように、何世代先にも深く影響を与えるような人物はめったに現れない。彼と働くことができたのは大変な名誉だった」と哀悼の意を示した。

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ジョブズ氏を悼んで置かれた花束やリンゴ

激しい気性で知られたジョブズ氏だが、その旺盛なハングリー精神の一方で、禅に傾倒する一面も。簡素なデザインを追い求めた背景には、その影響もあったという。そんなジョブズ氏の哲学が込められた製品は、世界中で熱烈なアップルファンを生んだ。魅力的かつ個性的な発言も多く、死して伝説となった彼をカリスマとして敬う人々は今も多い。

そんなジョブズ氏が残した言葉を紹介しよう。

▼スティーブ・ジョブズ名言集▼

スティーブ・ジョブズ名言集
「固定観念をうち砕け」(01 of16)
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Steven Jobs, Chairman of the board of Apple Computers, holding up the keyboard of the Apple II computer in 1984 at San Francisco. (AP Photo) (credit:ASSOCIATED PRESS)
「顧客に欲しいものを聞いて、それを与えるだけではいけない。完成するころには別の商品を欲しがるものだ」(02 of16)
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Steve Jobs, Chairman of the board of Apple Computers, poses with Apple Macintosh at the new computer\'s unveiling Jan. 24, 1984. (AP Photo) (credit:ASSOCIATED PRESS)
(03 of16)
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FILE PHOTO 7JAN97 - Steve Jobs, ousted Apple co-founder who returned in December 1996, will assume an expanded role at the company in the wake of the July 9 resignation of Apple\'s Chairman and Chief Executive Officer, Apple said. Jobs, seen in a January 1997 file photo, rejoined Apple after the computer company purchased his NeXT software firm.\n\nAPPLE GILBERT (credit:Lou Dematteis / Reuters)
「砂糖水を売って残りの人生を過ごしたいか、それとも世界を変えるチャンスが欲しいか?」(04 of16)
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※ペプシ・コーラで要職に就いていたジョン・スカリー氏(中央)を引き抜いた時の言葉。\n\nSteve Jobs, left, chairman of Apple Computers, John Sculley, center, president and CEO, and Steve Wozniak, co-founder of Apple, unveil the new Apple IIc computer in San Francisco, Calif., April 24, 1984. (AP Photo/Sal Veder) (credit:ASSOCIATED PRESS)
「ドグマにとらわれてはいけない。それは他人の考えた結果を受け入れて生きていくことだから」(05 of16)
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Steve Jobs, co-founder of Apple Computer, talks in a conference room at his new company NeXt, Inc., in Redwood City, Ca., in April, 1993. (AP Photo) (credit:ASSOCIATED PRESS)
「デザインとは、単なる視覚や感覚のことではない。デザインとは、どうやって動くかだ」(06 of16)
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With a projected image of the new Apple PowerBook G3 behind him, acting Apple CEO Steve Jobs speaks during a presentation of Apple\'s new G3 line of Macintoshes and PowerBooks at the Flint Centre in Cupertino on November 10, 1997. Jobs also outlined Apple\'s new marketing campaign. REUTERS/Lou Dematteis\n\nAPPLE (credit:Lou Dematteis / Reuters)
「墓場で一番の金持ちになっても意味はない。夜眠るとき、何か素晴らしいことをしたと言い聞かせて眠る…それが大事なことだ」(07 of16)
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Apple Computer Chief Executive Steve Jobs poses with the company\'s new iBook portable computer at the MacWorld computer trade show in New York in this July 21, 1999 file photo. Jobs, counted among the greatest American CEOs of his generation, died on October 5, 2011 at the age of 56, after a years-long and highly public battle with cancer and other health issues. REUTERS/Peter Morgan/Files (UNITED STATES - Tags: OBITUARY BUSINESS SCIENCE TECHNOLOGY PROFILE) (credit:Peter Morgan / Reuters)
(08 of16)
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Apple Computer Inc. interim CEO Steve Jobs eulogizes Sony founder Akio Morita, who died a few days ago, during a presentation in Cupertino, Calif., Tuesday, Oct. 5, 1999. Apple introduced the new iMac DV and operating system OS9. (AP Photo/Paul Sakuma) (credit:ASSOCIATED PRESS)
「デザインとは人間の創造物が根底に宿している魂であり、 製品やサービスの外装として現れているものに他ならない」(09 of16)
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Apple Computer Inc Chief Executive Officer Steve Jobs explains iMovie digital video editing during a keynote speech at Macworld Expo in Makuhari, east of Tokyo February 16, 2000. The Macworld Expo opened on Wednesday and will end February 19. REUTERS/Eriko Sugita\n\nES/DL (credit:Eriko Sugita / Reuters)
「腕の良いタンス職人だったら、後ろが壁で誰の目にも触れないといって、背板を安物のベニヤ板ですませるような真似はしないはずだ」(10 of16)
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Apple Computer CEO Steve Jobs holds up the new Apple release iPod in Cupertino, California October 23, 2001. The new MP3 iPod music player packs up to 1,000 CD-quality songs into an ultra-portable, 6.5 ounce design that fits in your pocket. REUTERS/Susan Ragan\nSR/SV (credit:Susan Ragan / Reuters)
「大抵の場合、実際に目の前に差し出されるまで、自分は何が欲しいのかわからないものだ」(11 of16)
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Apple Chief Executive Steve Jobs holds the new iPhone at the Apple store in central London, September 18 2007. O2, part of Spanish telecoms giant Telefonica, and European mobile phone retailer Carphone Warehouse have clinched the long-awaited deal to bring Apple\'s prized iPhone to Britain. REUTERS/Alessia Pierdomenico (BRITAIN) (credit:Alessia Pierdomenico / Reuters)
「ソクラテスと午後のひと時を過ごせるなら、自分が持っているテクノロジーの全てを引き替えにしてもいい」(12 of16)
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Apple CEO Steve Jobs shows the new MacBook Air during the Macworld Convention and Expo in San Francisco, California in this January 15, 2008 file photo. Apple Inc co-founder and former CEO Steve Jobs, counted among the greatest American CEOs of his generation, died on October 5, 2011 at the age of 56, after a years-long and highly public battle with cancer and other health issues. REUTERS/Robert Galbraith (UNITED STATES - Tags: SCIENCE TECHNOLOGY TPX IMAGES OF THE DAY OBITUARY BUSINESS) (credit:Robert Galbraith / Reuters)
「この業界では、過去を振り返っていたら潰れてしまう。将来を見据えて前進するべきだ」(13 of16)
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Apple Chief Executive Officer Steve Jobs holds the new \" iPad\" during the launch of Apple\'s new tablet computing device in San Francisco, California, in this January 27, 2010 file photo. Apple Inc co-founder and former CEO Steve Jobs, counted among the greatest American CEOs of his generation, died on October 5, 2011 at the age of 56, after a years-long and highly public battle with cancer and other health issues. REUTERS/Kimberly White (UNITED STATES - Tags: SCIENCE TECHNOLOGY BUSINESS OBITUARY) (credit:Kimberly White / Reuters)
「革新的な試みをしていると、過ちを犯すことも度々ある。そんな時は、すぐに過ちを認め、次のイノベーションを急ぐことが一番だ」(14 of16)
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FILE - This July 16, 2010, file photo shows Apple\'s Tim Cook, left, and Steve Jobs, right, during a meeting at Apple in Cupertino, Calif. Apple wants to encourage millions of iPhone owners to register as organ donors through a software update that will add an easy sign-up button to the health information app that comes installed on every smartphone the company makes. CEO Cook says he hopes the new software, set for limited release in early July 2016, will help ease a critical and longstanding donor shortage. He said the problem hit home when his friend and former boss, Apple co-founder Jobs, endured an âexcruciatingâ wait for a liver transplant in 2009. (AP Photo/Paul Sakuma, File) (credit:ASSOCIATED PRESS)
「誤った道に進むことや、やりすぎを防ぐためには、1000のことに『ノー』と言わなければならない」(15 of16)
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Fresh apples, flowers and a large poster of Steve Jobs are placed outside an Apple retail store in Beijing, China, Thursday, Oct. 6, 2011. Steve Jobs, the co-founder of Apple Inc. and father of the iPhone, has died at age 56. (AP Photo/Ng Han Guan) (credit:ASSOCIATED PRESS)
「貪欲であれ。愚直であれ」(16 of16)
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Apple Inc co-founder and former CEO Steve Jobs picture is featured on the front page of the Apple website after his passing in this screen grab October 5, 2011. Jobs, counted among the greatest American CEOs of his generation, died on October 5, 2011 at the age of 56, after a years-long and highly public battle with cancer and other health issues. REUTERS/Mike Blake (UNITED STATES - Tags: SCIENCE TECHNOLOGY BUSINESS OBITUARY PROFILE) FOR EDITORIAL USE ONLY. NOT FOR SALE FOR MARKETING OR ADVERTISING CAMPAIGNS (credit:Mike Blake / Reuters)


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