「評判のいい企業ランキング」Amazonを抑えて小さなスーパーチェーンが1位に なぜ?

ニールセン社傘下の世論調査機関ハリス・インタラクティブ社は、有名企業100社の企業評判ランキングを公開。アマゾンを退けて、有名企業100社の中で1位を獲得したのは、スーパーマーケットチェーンの「ウェグマンズ」だった。
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Customers shop at the salad bar for lunch at the Market Cafe in the Wegmans grocery store in Fairfax, Va., Thursday, May 27, 2010. The prepared supermarket food available today is a far cry from the modest offerings of fresh coffee, potato salad and rotisserie chickens of years past. (AP Photo/Jacquelyn Martin)
ASSOCIATED PRESS

ニールセン社傘下の世論調査機関ハリス・インタラクティブ社は、2月4日にアメリカで有名な企業100社の企業評判ランキングを公開。アマゾンを退けて、有名企業100社の中で1位を獲得したのは、スーパーマーケットチェーンの「ウェグマンズ」だった。

ウェグマンズはニューヨーク州ロチェスターを拠点とするスーパーマーケットチェーン。ウェグマンズ・フードマーケット社のダニー・ウェグマンCEOは、声明で次のように述べている。「このようなかたちで認めていただけたのは、とても素晴らしいことです。この結果は、当社で働く従業員たちの努力によるものです。彼らはアメリカ6州にまたがって展開している店舗で、お客様を毎日喜ばせ、家庭的な雰囲気を作ってくれています」

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ウェグマンズの店内は、楽しく買い物できるようデザインされている。また、地元野菜や自社ブランドを積極的に提供していて、価格もそれほど高くない

ソーシャルメディア上でトイレットペーパーボディソープを擬人化し、話題を集める時代に、ブランディングは非常に重要だ。ウェグマンズは全米で85店舗しかないが、ネット上ではカルト的な人気を築いている。

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鮮魚部門で提供されている魚は、厳しい品質基準と、乱獲を防ぐためのサステナビリティ基準を満たしている。

ファンたちを魅了しているのはウェグマンズの豊富な品揃え、価格の手頃さに加え、従業員に提供される適正な賃金や、充実した教育制度などだ。

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総菜部門も人気だ。一部の店舗は売り場の中にウエイターがサービスする本格的なレストランを併設している。

今回の企業評判ランキングで第2位になったのはアマゾンで、サムスン、コストコ、ジョンソン・エンド・ジョンソン、クラフトフーズが続いた。

2012年の調査ではアップルが1位、Googleが2位だったが、今年はアップルが9位、Googleは10位だった。また、100社のうち、最も評価が低かったのはゴールドマン・サックスだった。

今回のランキングは、ハリス・インタラクティブ社が2014年10月20日~12月18日の期間にアメリカに住む2万7278人を対象に実施した英語でのオンライン調査をもとに決められた。また、この評判指数調査「ハリス・ポール」は、過去16年にわたり毎年行われている。

この記事はハフポストUS版に掲載されたものを翻訳しました。

[日本語版:湯本牧子、合原弘子/ガリレオ]

Grocery Store Saving Tips And Tricks
Bring Your Own Music(01 of13)
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You know that slow mellow music that they always play in stores? It\'s designed to get your to move slowly through the store, ideally filling your cart as you go. Studies show that classical music makes you buy more expensive items, too. So bring your own music, and play something loud and fast paced to keep you moving through the aisles quickly! (credit:Shutterstock)
Look Down(02 of13)
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Most grocery stores place the expensive brand name items right at eye level, where you\'re most likely to see them and buy them. Sales, brand names, and larger packages (with lower per-unit prices) are often stored lower on the shelves. (credit:Getty Images)
Read Meat Labels(03 of13)
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When buying packaged meat, steer clear of any that are packed with liquid. Often times, the meat will be sold with water or some sort of solution to help preserve it, but when you\'re paying by the weight, that means you\'re essentially paying for water. (credit:Getty Images)
Bring Your Own Bags(04 of13)
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In an effort to be more environmentally conscious, many stores are beginning to charge fees of 5 or 10 cents for using plastic bags. Others still offer plastic for free, but will offer a discount of five or more cents for each reusable bag you bring for your groceries. If you\'re buying for a large family, you could end up saving a dollar or more each week; that\'s $52 or more a year in savings, plus the bonus of being environmentally friendly. (credit:AP)
Never Shop Hungry(05 of13)
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When you\'re hungry, your perception of what looks good and what you really need is skewed, and you\'re much more likely to start jumping off-list. Snack before you shop to make sure you\'re only buying those items that you\'ve budgeted for. (credit:Getty Images)
Don't Shop On Pay Day(06 of13)
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Just like shopping when you\'re hungry can skew your idea of how much you need, so can the mentality that you\'ve got all the money in the world to spend. (credit:Getty Images)
Don't Pay For Portions(07 of13)
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Snack size and single serving containers will almost always be more expensive than larger containers. Instead of buying more expensive snack-sized packages or juice boxes, purchase full sized bags and bottles, then separate them out yourself using bags, small plastic containers and reusable drink bottles. (credit:AP)
Buy In Bulk(08 of13)
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Buying in bulk often means a cheaper per-unit price. For essential non-perishable items like toiletries, paper goods, cleaning supplies, light bulbs and batteries, bigger packs are financially smarter and also guarantee you won\'t run out at an inconvenient time. Just don\'t buy more than you need just because a larger package looks tempting. (credit:Getty Images)
Skip The Cart(09 of13)
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The bigger your basket, the more you can buy. If you want to be more conscious of what\'s going into your basket and how much you\'re buying, opt for a smaller cart or a basket instead. (credit:Getty Images)
Make Saving A Game(10 of13)
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Kids love the idea of tossing goodies in the cart, and stores place brightly colored sweets at kids\' eye level deliberately, so if you\'ve got to bring them with you, then make smart spending a game. Explain that they get $12 for snacks that week, for example, and show them how they can get more for their money by choosing cheaper snacks or store brands. (credit:Shutterstock)
Consider Store Brand(11 of13)
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We know we can count on the taste or functionality of a brand name product, but always check the labels before your decide to spend more for a familiar name. Some store brand items contain the exact same ingredients as the brand names, but for a smaller price tag. You can save without cutting back simply by switching some items to store brand. (credit:Shutterstock)
Live By The List(12 of13)
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Make a shopping list before you leave home and stick to it. No veering in the event of delicious looking sweets and no extras \"because it\'s on sale.\" If it\'s not on your list then you\'re doing extra spending, not saving. (credit:Shutterstock)
Become A Member(13 of13)
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Most grocery stores have a membership loyalty program with money-saving benefits that range from in-store discounts to coupons sent to your home or email. Sign up and take advantage of the savings. (If you\'re worried about junk mail flooding your account, set up a second account that you only give our for memberships and coupons.) (credit:Shutterstock)

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