突然ですが…
居酒屋などで使われるビールジョッキ（ビアジョッキ）で、ロゴが取っ手の正反対の位置に描かれているものを見たことある？
マグカップなどでは、取っ手から90度の位置にロゴがプリントされているものが多いよね。でも、なぜかビールジョッキは取っ手の正反対の位置にあるものがあったりする…
なぜだ？
アサヒビールに電話すると、広報担当者は2つの考え方があると教えてくれた。
1.乾杯のときに目立つため。
「乾杯の際に、ロゴを目にしていただくことで、ブランド訴求につながります」と担当者。
うん、うん、目立ってるよ。
2.大好きだから。
「大切なロゴに、口をつけるのがはばかられるとの考えかたがありました」。
担当者によると、アサヒビールの業務用のビールジョッキは、全て取っ手から180度の位置にロゴを印刷するようにしているんだって。
一方で、同社のハイボール用ジョッキのロゴは、90度の位置に描かれている。
さあ、ビールジョッキを確認だ。
▼「ビールを楽しむ美女たち」画像集が開きます▼
ビールを楽しむ美女たち
GERMANY-OKTOBERFEST-BEER-FESTIVAL(01 of13)
Women wearing the traditional Bavarian Dirndl presents the new Oktoberfest beer mug during a press conference at the Oktoberfest grounds in Munich, southern Germany, on August 23, 2016. \nThe world largest beer festival Oktoberfest will run from September 17 until October 3, 2016. / AFP / CHRISTOF STACHE (Photo credit should read CHRISTOF STACHE/AFP/Getty Images) (credit:CHRISTOF STACHE via Getty Images)
Opening Day - Oktoberfest 2016(02 of13)
MUNICH, GERMANY - SEPTEMBER 17: Revelers long for the first tapped beer mug on the opening day of 2016 Oktoberfest beer festival in the Hofbraeu beer tent at Theresienwiese on September 17, 2016 in Munich, Germany. The 2016 Oktoberfest is taking place under heightened security due to fears over international terrorism. The fest will be open to the public through October 3. (Photo by Johannes Simon/Getty Images) (credit:Johannes Simon via Getty Images)
GERMANY/(03 of13)
A woman in traditional Bavarian clothes toasts with a beer mug during the last day at Munich\'s 174th Oktoberfest October 7, 2007. Millions of beer drinkers from around the world came to the Bavarian capital Munich for the world\'s biggest and most famous beer festival, the Oktoberfest. REUTERS/Michaela Rehle (GERMANY) (credit:Michaela Rehle / Reuters)
GERMANY/(04 of13)
Oktoberfest waitress Babsi carries beer mugs during the first day at Munich\'s 175th Oktoberfest in Munich September 20, 2008. Millions of beer drinkers from around the world will come to the Bavarian capital Munich for the world\'s biggest and most famous beer festival, the Oktoberfest. REUTERS/Michaela Rehle (GERMANY) (credit:Michaela Rehle / Reuters)
GERMANY/(05 of13)
People toast with beer mugs at Munich\'s 177th Oktoberfest September 21, 2010. Millions of beer drinkers from around the world will come to the Bavarian capital over the next two weeks for the world\'s biggest and most famous beer festival, the Oktoberfest, which celebrates its 200th anniversary this year. REUTERS/Michaela Rehle (GERMANY - Tags: SOCIETY ENTERTAINMENT) (credit:Michaela Rehle / Reuters)
GERMANY/(06 of13)
A woman drinks a mug of beer at Munich\'s 177th Oktoberfest September 21, 2010. Millions of beer drinkers from around the world will come to the Bavarian capital over the next two weeks for the world\'s biggest and most famous beer festival, the Oktoberfest, which celebrates its 200th anniversary this year. REUTERS/Michaela Rehle (GERMANY - Tags: SOCIETY ENTERTAINMENT) (credit:Michaela Rehle / Reuters)
GERMANY-OKTOBERFEST/(07 of13)
A waitress carries the traditional 1-litre beer mugs at the opening of the world\'s biggest beer fest, the Munich Oktoberfest, at the Theresienwiese in Munich, September 17, 2011. The world\'s biggest beer fest runs until October 3. REUTERS/Kai Pfaffenbach (GERMANY - Tags: SOCIETY ENTERTAINMENT) (credit:Kai Pfaffenbach / Reuters)
GERMANY-BEER-FESTIVAL-OKTOBERFEST(08 of13)
A waitress (C) carries beer mugs during the opening of the Oktoberfest beer festival in a festival tent at the Theresienwiese in Munich, southern Germany, on September 17, 2016.\nThe World\'s largest beer festival Oktoberfest will run until October 3, 2016. / AFP / CHRISTOF STACHE (Photo credit should read CHRISTOF STACHE/AFP/Getty Images) (credit:CHRISTOF STACHE via Getty Images)
GERMANY-OKTOBERFEST/(09 of13)
A waitress carries the traditional 1-litre beer mugs at the opening of the Munich Oktoberfest September 17, 2011. The world\'s biggest beer fest runs until October 3. REUTERS/Michael Dalder (GERMANY - Tags: ENTERTAINMENT SOCIETY) (credit:Michael Dalder / Reuters)
GERMANY-CULTURE/(10 of13)
A waitress carries mugs of beer in the Schottenhamel tent during the opening day of the 181st Oktoberfest in Munich September 20, 2014. Millions of beer drinkers from around the world will come to the Bavarian capital over the next two weeks for the Oktoberfest, which starts today and runs until October 5. REUTERS/Lukas Barth (GERMANY - Tags: POLITICS ENTERTAINMENT) (credit:Lukas Barth / Reuters)
GERMANY-BEER-FESTIVAL-OKTOBERFEST(11 of13)
Visitors salute with beer mugs during the opening of the Oktoberfest beer festival in a festival tent at the Theresienwiese in Munich, southern Germany, on September 17, 2016.\nThe World\'s largest beer festival Oktoberfest will run until October 3, 2016. / AFP / CHRISTOF STACHE (Photo credit should read CHRISTOF STACHE/AFP/Getty Images) (credit:CHRISTOF STACHE via Getty Images)
Opening Day - Oktoberfest 2016(12 of13)
MUNICH, GERMANY - SEPTEMBER 17: Revelers long for the first tapped beer mug on the opening day of 2016 Oktoberfest beer festival in the Hofbraeu beer tent at Theresienwiese on September 17, 2016 in Munich, Germany. The 2016 Oktoberfest is taking place under heightened security due to fears over international terrorism. The fest will be open to the public through October 3. (Photo by Johannes Simon/Getty Images) (credit:Johannes Simon via Getty Images)
GERMANY/(13 of13)
German Chancellor Angela Merkel drinks a mug of beer during the opening of the Oktoberfest in Berlin, September 12, 2012. REUTERS/Fabrizio Bensch (GERMANY - Tags: POLITICS SOCIETY) (credit:Fabrizio Bensch / Reuters)
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