スウェーデンのUNICEF協会が、同国の広告代理店フォースマン＆ボーデンフォース社の協力を得て、人々からあつく尊敬されている歴史上の人物3名が登場する豪華なキャンペーン動画を作成した。
イエス・キリストと、マザー・テレサと、ガンディーの夕食会だ。それに加えて、「普通の男性」もなぜか登場している。
冒頭の動画で、3人はお互いの功績を称え合い、キリストはマザー・テレサにこう声をかける。
「あなたもすごいよね、テレサ。貧しい人たちのために人生の半分を捧げたんだよね」
「私は当然のことをしたまでですよ。あなたこそ、人類のために自らを犠牲にしたじゃありませんか」
すると、くだけた雰囲気のキリストがこう返す。「まあね」
それから3人は、同席していた普通の男性に目を向ける。あなたはこの夕食会になぜ招待されたのか？ と尋ねられた男性は、「UNICEFのバナー広告をクリックしたんですよ」と答えるのだ。
スウェーデンUNICEF協会の広報担当者ペトラ・ハッレブラント氏が米ハフィントン・ポストに対して語ったところによれば、気の利いたこのCMは、メディアで話題となり、UNICEFのクリスマスキャンペーンに対する個人募金が増えたという。「現代における善とは何かということ、そして、広告をクリックするだけで子どもたちの命を救えることを伝えたかったのです」
バナー広告をクリックすると、予防注射や栄養剤、毛布、蚊帳など支援物資のための募金ページへと飛ぶ。それらはUNICEFから、困っている子どもたちのもとへ届けられる仕組みだ。
CMには以下のような続きがある。食事会で自分の人生について語るシーン（「普通の男性」は、オーストラリアを旅して、パーティやサーフィンを楽しんできた経験を語っている）。また、キリストたちがインターネットの使い方を教わるシーンも登場する。
[Ron Dicker(English) 日本語版：遠藤康子/ガリレオ]
Best Jesus Depictions
(01 of10)
Open Image Modal\'Christ Pantocrator\' was made in the Byzantine era, sometime between 1090 and 1100. This Jesus is very serious and very flat. (credit:Wikimedia Commons)
(02 of10)
Open Image Modal\'Ognissanti Madonna\' was made by Giotto in 1314. Although he incorporates some of the gold and flat ornament of his Byzantine predecessors, you can see Giotto make steps toward the perspectival representations of reality which would shape the Renaissance. But the depictions of Jesus, like young boy Jesus depicted here, had a lot of growing up to do. (credit:Public Domain)
(03 of10)
Open Image Modal\'Lamentation of Christ\' was made by Andrea Mantegna in 1480. His intense use of foreshortening heightens the drama of the scene, with the interplay between light and shadow as well as the violent perspective. Mantegna was known for his masterful manipulation of perspective, although if you look closely, Jesus\' feet are a bit too small. (credit:Public Domain)
(04 of10)
Open Image Modal\'The Last Supper\' made by Leonardo Da Vinci in 1495 portrays Jesus eating his last meal, surrounded by all his favorite apostles, and also his not favorite one. (Judas.) Da Vinci includes masterful symbolism at a time when most symbolism was far more overstated, for example the repetition of 3\'s and 4\'s. 3 represents spirituality, like the Trinity, and 4 the earth, like the elements. The work has also incited plenty of conspiracy theories over its other hidden messages. (credit:Public Domain)
(05 of10)
Open Image ModalMichelangelo painted this super intense fresco of \'The Last Judgment\' for 4 years starting in 1536 for the Vatican\'s Sistine Chapel. It depicts the second coming of Christ and also the final and eternal judgment by God of all mankind. Many religious people were horrified by Michelangelo\'s use of nude figures and genitalia, but the real question is: how did they all get so buff? (credit:Public Domain)
(06 of10)
Open Image ModalJacopo Pontormo\'s \'The Deposition from the Cross\' was made in 1528; its intense interplay of movement and weight, between the fabric\'s lightness and Jesus\' weight, heightens the tragedy of the moment. The bold, almost neon colors and disregarding of representational space point away from the Renaissance and toward modernity, even surrealism.
(07 of10)
Open Image Modal\'The Crowning With Thorns\' was made by Italian master Michelangelo Merisi da Caravaggio in 1602. This dark and captivating painting places classical realism and intense style in close proximity. He does something similar with pleasure and pain in this depiction of sadistic torture. (credit:Public Domain)
(08 of10)
Open Image Modal\'Christ Crucified\' was made in 1632 by Diego Velazquez. Not much is known about its history, even its date is in question, but its incorporation of strong classical and baroque elements make a scene at once horrifically violent and beautifully tranquil. It creates contradictions and resolves them through its masterful form. (credit:Wikimedia Commons)
(09 of10)
Open Image ModalThis piece, \'The Yellow Christ,\' made by Paul Gauguin in 1889, was one of the key-pieces of the Symbolist movement. It abandoned realism, history and perspective in favor of swaths of acidic color and striking flatness. (credit:Public Domain)
(10 of10)
Open Image Modal\'Christ of Saint John on the Cross\' was made by Salvador Dali in 1951. The particulars of the piece as well as the lack of usual crucifixion details like nails, blood and a crown of thorns were foregone because of a vision Dali had in a dream of the painting. He said: \"In the first place, in 1950, I had a \'cosmic dream\' in which I saw this image in colour and which in my dream represented the \'nucleus of the atom.\' This nucleus later took on a metaphysical sense; I considered it \'the very unity of the universe,\' the Christ!\" (credit:Flickr: gtrwndr87)